Never more so in these times have creative minds played such a key role in keeping spirits up and curiosity strong. Because inspiration outlasts any form of limitation.

The chronological deployment of any inspirational creative thought, campaign, or thread, divides the process into three transformations; the Counteragent, the Invention, and the Actualisation. The first stage is a gift, the second takes hard work, and the third brings the reward through connection.

The Counteragent — of the mind & soul

Establish a target convention that is made obsolete after a champion is introduced, to enable a clear pathway into the inspiration, of which connects seamlessly with the curiosity of the target audience. …

I have a secret. One I’ve been keeping for 24 years. Today I choose to live openly about this part of my life because I’ve reached unconditional self-acceptance. I no longer worry about what people think. Like most people, I want to live honestly and authentically. I’ve exercised my right to experience my diagnosis privately and now it’s ok to come out at this stage of my life. I’m at peace with it. I have nothing to be ashamed of.

Since my diagnosis of bipolar in 1996 I’ve experienced a life of being misunderstood, misrepresented, and ultimately judged by…

Sometimes you’ve got to smash your way through to find a solution pathway.

The Rubik’s Cube. Invented in 1974 by Ernő Rubik. Over 350 million cubes sold worldwide making it the world’s top-selling puzzle game, if not the world’s best-selling toy.

Like many kids in the 80’s when I got my Rubik’s Cube I couldn’t solve it, let’s say, the authentic way. The ‘proper’ way it was presented on the box. There was no YouTube back then. All I had was my reality and what I was supposed to do. The traditional route was to engage in the challenge, learn the algorithm and beat the logic. That was the right process as it…

Milton Glaser, groundbreaking I ❤️ NY designer, died this week aged 91

Part of an AIGA Talk in London — November 11, 2001

This is a curious rule and it took me a long time to learn because in fact at the beginning of my practice I felt the opposite. Professionalism required that you didn’t particularly like the people that you worked for or at least maintained an arms length relationship to them, which meant that I never had lunch with a client or saw them socially. Then some years ago I realised that the opposite was true. I discovered that all the work I had done that was meaningful and significant…

A discernible requirement for multidisciplinary creative insight and leadership exists. If you can see it.

During my recent time out of work I’ve had plenty of time for a forensic introspection as to what I do for a living and what I have to do to survive as a multi-disciplined, multi-faceted creative lead.

It has always been tough out there. As a Creative Director on a day-to-day basis you’re always under the spotlight, being scrutinised. Some of it is necessary. Some of it feels contrary and unwarranted to the point of it becoming as arduous as spine straightening.

For me, the largest elephant in the room across the integrated spectrum has always been archetypal narratives of breadth versus depth, generalist versus specialist and the strongest kick backs being delivered by deep technical authorities within each vertical.

‘Jack of all trades’: A person who is skilled in many different areas. ‘Master of none’: An…

Award-winning, quarantined husband and wife creative team. Ready to be an extension of your business.

Crazy times call for crazy measures, we’re an award-winning husband and wife creative team. Agreed, nobody wants to work with their spouse but Bel and I first met as colleagues in TBWA/GGT’s creative department back in 2002 and creatively joined forces over the next four years. Fourteen years later we’re in lockdown with two kids in St Albans with a combined 20+ years experience in big agencies such as AKQA, DraftFCB, JWT, McCann & HAVAS.

To cut a long story short we started DosTwo Ltd in 2008 so we could access London agencies as a freelance creative team. Bel was…

In the ambition to be great we must have great values and great ethics.

Yesterday after 57 days on the UK furlough scheme I found myself unemployed. I am no doubt staring down the biggest challenge of my career and I will not go down without fighting for all the hard work spent building that career in the first place. I’m an introvert INFJ so I’m not accustomed to being active in social media, nor do I enjoy preening my personal brand but now is not the time for pity or collapse or solace. I have to put myself out there and show prospective employers what I’m all about. If you want to know…

Stuart Wilson and Olive the dog are available for hire. Go to or call +447754712789

A stark reality of unemployment in the middle of corona virus crisis.

Today I was let go by my employer after spending the last 57 days on the UK furlough scheme, my pup Olive was the office dog so she goes too. I know I’m joining many other people in the same, seemingly impossible, position of unemployment at this moment in history. Like them, I don’t know what to do now. Jobless inside a pandemic and a resulting economic downturn. I’m facing a steep mountain. I’m a husband and father too. This is a bit frightening to be facing raw.

It’s ok to have fun with language so long you don’t lose the essence of the message. If you get it wrong, you could get it really, really wrong.

Written by Belén Wilson — Creative Lead, Creative Strategy & Transcreation • Solving brand & products’ problems with creative ideas since 1998.

If you work in marketing and advertising, you have heard of transcreation. It’s a fairly recent portmanteau/blend word to describe a speciality that has been growing in the past decade. When you type it, the automatic spellcheck will want to change it for its close cousin “transcription”. But that would be wrong. Transcreation’s a strand of translation that deals with advertising and marketing collaterals. …

Strong and sensitive outlooks

People may not remember exactly what you did, or what you said, but they will always remember how you made them feel. Over the years I’ve experienced a gamut of behaviour along the continuum of masculine and feminine, elicited throughout the spectrum by both men and women — some of it was difficult to be on the receiving end of, but thankfully most of it has been inspiring. I’ve met both brilliant men and brilliant women. But on reflection and in light of the facts, the majority of difference created in my life has been enabled or influenced by matriarchy.

Stuart Wilson

360 Creative Director @cdwhisperer HAVAS | McCann | JWT | TBWA | AKQA | Nike | Audi | Inquiries welcome: freelance/full

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